Keds does not sell shoes. They champion empowerment and make sure every story they tell is one they advocate. Their partnership with Kate Spade New York for wedding shoes is one inspiring brand story.
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A good brand story starts with authenticity. You can develop meaningful relationships with your audience by telling a story that is unique to you and at the same time, striking a chord with them. Make this your goal.
What does Lululemon and Crazy Rich Asians have in common? The audacity to target a specific niche, and boldly craft a story for the target audience, which brings about great success.
As Etsy shop owners agonise over the dropping of sales caused by algorithm changes, having no or low sales, wondering if they should pay for promoted listing, what other ways can help a struggling Etsy shop?
Starting over is never easy. You have to humble yourself and swallow your pride. You have to forget old habits yet you have to remember…