I am a fan of Little Women. The novel holds a special place in my heart. From the very first moment I picked up Louisa…
What if by infusing a little bit of care to our work, we get to change lives and make unexpected impact?
Businesses sometimes neglect or underestimate the power of their authenticity. They miss the opportunity to leverage on it and use it to tell a compelling stories for the customers. Sometimes missed opportunities can be costly.
Customers must always be involved when developing a marketing or branding strategy. Yet many companies forget that. They think they can do it in a vacuum without the input of customers. When you do not care about your customers' opinions, you alienate them. Your brand story is flawed.
Should small businesses compete based on lowering their prices? Here is my personal story on why you should never do that.