Businesses sometimes neglect or underestimate the power of their authenticity. They miss the opportunity to leverage on it and use it to tell a compelling stories for the customers. Sometimes missed opportunities can be costly.
Should small businesses compete based on lowering their prices? Here is my personal story on why you should never do that.
Be original. It might sound easy on paper, but in reality, we are often afraid no one will accept us or like us. Yet success stories always come from originality. From Jamie Oliver to Chanel No. 5, being original has the biggest pay off.
Dear Spotify, it was at the 57839th time of listening to the same annoying ad promoting "the greatest hits in Netherlands" that I realised I have had enough. I am in disbelief that these songs which you termed as "hits" are so bad in quality and in taste. They are not music, they are trash to a music lover such as myself.
Keds does not sell shoes. They champion empowerment and make sure every story they tell is one they advocate. Their partnership with Kate Spade New York for wedding shoes is one inspiring brand story.