This is your David versus Goliath moment.
It is no longer just the giants in the industry who have the resources to tell meaningful stories about their products and their people. You can do it too, and you should! As humans, we are hardwired for stories. Statistics has shown that we can remember stories 22 times better than facts! Stories do a brilliant job in evoking emotions. We are driven by emotions, which in turn dictate our decision-making. If you want people to listen, tell them a story. If you want to find a way to their hearts, tell them a story.
By developing a storytelling strategy, you can transcend boring, shallow sales messages. You can break free from the brutality of competing on lowering your prices. You can stop generating meaningless content on social media to share. You have the chance to build a relationship with your customers. You can engage them, be remembered, make a difference, connect emotionally, win their support, love and loyalty.
If you are interested in working with me, please contact me here so we can have a quick chat on how to start owning your brand story.
Oftentimes we are deterred from making the first move because the unknown could be daunting. No matter the size of your company, regardless of the budget you have to work with, we can always have a conversation and an exchange of ideas. So please feel free to reach out! (: