Businesses sometimes neglect or underestimate the power of their authenticity. They miss the opportunity to leverage on it and use it to tell a compelling stories for the customers. Sometimes missed opportunities can be costly.
Customers must always be involved when developing a marketing or branding strategy. Yet many companies forget that. They think they can do it in a vacuum without the input of customers. When you do not care about your customers' opinions, you alienate them. Your brand story is flawed.
Should small businesses compete based on lowering their prices? Here is my personal story on why you should never do that.
It may not be a dash of salt or a spoonful of sugar, but here is a simplified chart to briefly illustrate the way our storytelling process works. After all, a picture paints a thousand words.
Be original. It might sound easy on paper, but in reality, we are often afraid no one will accept us or like us. Yet success stories always come from originality. From Jamie Oliver to Chanel No. 5, being original has the biggest pay off.