Businesses sometimes neglect or underestimate the power of their authenticity. They miss the opportunity to leverage on it and use it to tell a compelling stories for the customers. Sometimes missed opportunities can be costly.
Be original. It might sound easy on paper, but in reality, we are often afraid no one will accept us or like us. Yet success stories always come from originality. From Jamie Oliver to Chanel No. 5, being original has the biggest pay off.
How can small businesses find stories to tell about their brands? It begins with heart. Here is a case study of two very different sushi restaurants in Rotterdam.