Storytelling
Your brand story begins at the About page
You seldom get a second chance at first impression. Do you go straight to the About page each time you visit a new website, especially when you are interested in purchasing a product or service from the particular company? Have you read some great stories about the business that left you a positive impression and […]
Keds x Kate Spade: Walk a mile in your client’s shoes
Which girl does not like shoes? If you don’t, it only means you have not found what you are looking for. Different consumers love and buy shoes for different reasons. Some collect them, some only own a few pairs for practical reasons. Some care about how the shoes look and the statement they make from […]